Stage 1- BRANDING
In this stage I will be producing the logo design and overall branding of my drink company.
Critical link
Logo branding
Before I started the logo design/ branding I wanted to look at the different fonts and see which would best fit my project... The font in the red box was my favorite out of the 6 of them, it is called "Bubblegum Pop" I liked it because I thought it looks bubbly and as I am doing a drinks brand, I thought this fit well.
Here I started to look at the different colours of the chosen font...
I wanted to play about with colors and see if I could match them to the fruits in the drink, for example, if it was an orange drink the color of the brand on the bottle would be orange to fit the flavor aesthetic. I added a color sample bar along the left side to show them.
At the bottom of this page I also started to look at how I would present the name "BLISS 55", I decided to expand my idea of using the "55" as the "SS" and moved the numbers off course of the "BLI". My goal here was to play about with it and see what I thought looked best.
Also at the bottom, you can see I started to experiment with shapes and managed to make a bubble, this idea will be developed on the next page.
This is where I expand the bubble idea. I used the shape tool on Adobe Illustrator to make the bubbles and then added them with the name.
I liked the use of bubbles with the text as it shows the name of my drinks brand along with visual details. As you can see it looks as if the bubbles are floating around the name...
I tried many different variations of this style by arranging them all differently with the same idea. Here all of these are in grey as I wanted to get a baseline idea before expanding on colours and styles.
I stuck with the bubble idea for a little and decided to play with colours to see how I would style the logo. I followed on with the idea of having the colour of the logo be the flavour of the drink...
My favourite of these colour selections is the grey faded effect, I feel like it makes the bubble look 3D and almost come to life. I figured this would stick with any flavour and that it would be a good baseline to work around as it is neutral colours.
As you can see, here I started to mess about with the actual fruit idea instead of just the name. I started to make this orange in Adobe illustrator which made me realize I wanted to change my direction on branding. I will still be keeping these logo ideas I've made, however I will be focusing on the fruit in upcoming designs.
Mock-ups...
These are some mock-ups I've made to get an idea of how this style of logo would look on drinks, clothes and general advertisement.
